Janani Aashitha, a trailblazer in the realm of sustainable fashion, is the visionary behind Parinam. Armed with a graduation in Fashion Technology and a Masters in Fashion Management, Aashitha’s journey began with a deep-rooted passion for creating change in the fashion industry. However, her desire to make a meaningful impact on the planet propelled her towards a different path.

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Driven by the mission to promote sustainable consumption and combat textile waste, Aashitha founded Parinam with a clear purpose: to reimagine the fate of discarded garments. By working with industrial textile waste, she seeks to redefine the boundaries of reuse by transforming old textiles into innovative and beautiful creations.

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Aashitha’s commitment to sustainability transcends her business endeavors. She is dedicated to raising awareness about the environmental repercussions of fast fashion and inspiring others to adopt more conscious consumption habits. Through Parinam, she endeavors not only to craft exquisite fashion pieces but also to ignite a movement towards a more sustainable future.

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Join Janani Aashitha and the Parinam team on their journey to foster positive change in the world, one garment at a time.